Bring your persona to it.” I’m giving you an urban silhouette. I wanted to contradict all of the stereotypes, like it’s gotta be dark or you’re not hardcore. I wanted to to make hip-hop less predictable. He was the one that could pioneer this movement that I had in mind. He was a superhero producer, he had big ideas, and was naturally flashy to me so I just assumed from a character development perspective-what better muse? I think it was just so against all the rules and not what hip-hop did. It was baffling at first when the idea didn’t immediately connect. He was the epitome of flashy and that’s just what he exuded to me. I felt like if anyone was going to pull off some flashy shit it was going to be him. Puff has such a charismatic, superstar-like quality.
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